Diesel Haute Couture Against Bullying

Diesel Haute Couture Against Bullying

“The more hate you wear, the less you care”
What would happen if the world didn’t ignore hate? The internet is filled with negative comments and haters thanks to the bullies taking center stage on social media. Because of that, Deisel decided to disempower hate and reclaim all of the good vibes by launching, Diesel Haute Couture. The collection includes t-shirts, hoodies, jackets and more covered in offensive and hateful words. The reason behind all of this could easily be misunderstood, they are not putting these phrases on clothes any negative reason. The purpose of all of this is to celebrate the hate received and help own who you are by showing you don’t care.   
Social media has been center stage for bullying and continues to make a negative impact on modern society.  So it is only right for us to be able to take dismissive criticism and turn it into something positive. Hate is an intense dislike for someone or something and people often use it to attack someone and make them feel insecure. But why should you care about what a hater says about you? Stop caring about what your haters think.
“I’ve always had people refer to me as weird, and it use to always hurt my feelings. They would use the word to describe my voice, or my clothes, or my sense of humor and I always found it very dismissive. But now I see it as a compliment” –  Miles Heizer 


Celebrities deal with haters on a daily basis. Some big names like Nicki Minaj, Gucci Mane, Bella Thorne, and Tommy Dorfman, stepped in to help promote the disempowerment of hate by wearing the new line with the hateful comments that  they have received.  Diesel Haute Couture has taken the hate that has been expressed on social media and reversed the negative connotations. Each negative phrase shares a message: hate won’t stop you from being successful and living how you want to live. Shop a portion of the collection in the carousel below. 


Love is the only light that can shine in the presence of hate. So what better way to throw a hater off, than loving yourself? A few decades ago, victims of bullying were walking around with hate filled notes stuck to the back of their jackets, jeans or shirts. The infamous kick me” and “loser” signs come to mind. Now it’s an ironic fashion statement. Diesel Haute Couture is redefining what it means to turn something negative into something positive. Diesel will make a donation through the Only The Brave Foundation in support of anti-bullying and cyberbullying programs everywhere.
“The truth is the more you expose the hate you get, treating it with irony & irrelevance, the less power it has to cause har
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  1. Aryanna | Rosé & Chambray
    October 13, 2018 / 2:55 PM

    Love this campaign! Taking the power back and changing the meaning of these words takes away the power from the bullies.

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